Kela Personal Branding Needs Assessment Tool

Coachee Information

Please provide your basic information before we begin the assessment.

Full Name *

Email Address *

Section 1: Current Personal and Professional State

This section digs into your history, self-perception, key experiences, and current feelings about where you are. It's about understanding the raw material of your brand story.

1 How would you describe yourself to a total stranger without mentioning your status or title? Can you write it down in 200 words?

2 Can you share with me the journey of your career so far? What experiences have shaped where you are today?

3 What are some personal and professional achievements you feel proud of? How have these accomplishments impacted you?

4 Reflecting on your life, are there any moments or decisions you regret? How have these experiences influenced you?

5 How do you feel about where you are in your personal and professional life right now? What emotions come up for you?

6 Are there specific areas in your life or career where you feel stuck or unfulfilled? What do you think contributes to these feelings?

Section 2: Dreams and Aspirations

This section explores your vision for the future, identifying what truly inspires you and where you want to make your mark. This provides the 'North Star' for your personal brand.

1 If you could achieve everything without limitations, what would your ideal personal and professional life look like in the next 5 years?

2 Who do you consider a role model, and what aspects of their life or career inspire you?

3 What values are most important to you in your life and work? How do these values guide your decisions and actions?

4 Can you describe a project or initiative you would love to start or be a part of in the next 5 years? What excites you about this?

Section 3: Challenges and Obstacles

Understanding challenges is vital for developing a realistic and supportive coaching plan. This section identifies internal and external barriers that may hinder progress.

1 What are the biggest challenges you face in moving towards your ideal personal and professional life? How do these challenges affect you?

2 Are there any skills, resources, or support you feel you're currently lacking that are critical for your success?

3 What fears or concerns do you have about making the changes needed to reach your goals? How do these fears impact your actions?

Section 4: Program Fit

This section assesses your understanding of personal branding, your current perception, and your readiness for the coaching process.

1 In which ways do you think a good image and reputation can help you achieve your goals?

2 How do you currently perceive your own brand? What aspects are you confident about, and where do you see room for improvement?

3 How do you think others perceive your professional brand? What feedback have you received that supports this view?

4 Have you made any efforts in the past to develop your personal brand? If yes, what were the outcomes, and what did you learn from those experiences?

Section 5: Expectations from Coaching

This final section clarifies your goals for the coaching relationship, your commitment level, how you will define success, and any remaining thoughts or concerns.

1 What specific outcomes do you expect from this personal branding coaching? How do these outcomes align with your broader goals?

2 How much time and effort are you willing to invest in this process on a weekly basis? What challenges might you face in committing to this?

3 How will you measure the success of your personal branding efforts? What indicators will show you're making progress?

4 Is there anything else you would like to share that you think is relevant to your personal branding journey? What additional thoughts or concerns do you have?

🎉 Assessment Completed!

Thank you for completing the needs assessment. You can now download your reports.